Glow with K-Beauty

From Seoul to your skin discover the glow everyone’s talking about.

From TOI Korea Desk : The Secret of K-beauty in Genz                          
                                                                                                                          K-Beauty has redefined skincare worldwide with its focus on gentle, innovative formulas and the famous “glass skin” glow. Expert consultant Ms. Cho Hyee Jung notes that its rise shows how “super gentle but innovative formulas” resonate with today’s generation. From sheet masks to serums, K-Beauty is now a global must have... (read more)

K-Beauty: The Secret Behind Glass Skin

From TOI Korea Desk : Son Ye-jin reveals her summer skincare routine     

K-beauty consultant Ms. Cho Hyee Jung highlights the growing demand for transparency in skincare, noting consumers now choose products backed by science and efficacy. Supporting this shift, actress Son Ye-jin shares her summer routine of cooling sprays and PDRN-based care, proving that informed, research-driven skincare is redefining beauty standards worldwide..(read more)

From The Gaurdian : The Next Wave of Korean Beauty Is Here                            
K-Beauty has entered a powerful second wave, with boutique stores brimming with jelly moisturizers, feather light sunscreens, and countless face masks lining UK high streets near Leicester Square. These ritualistic, barrier supportive products rich in humectants like niacinamide and glycerin are redefining how skincare is approached in the West...(read more).

From ACN News : K-Glow in India     

Korean skincare is transforming India’s beauty scene with its focus on self care, hydration, and the radiant “glass skin” glow. Moving away from fairness creams, K-Beauty promotes healthy, balanced skin a shift embraced by India’s younger generation inspired by K-pop and K-dramas. (read more)

From TOI Korea Desk : How Korean celebs care for their skin                     
                                                                                                                          Model Han Hye-jin and dermatologist Dr. Jang Hee-won reveal how Korean celebrities maintain youthful skin through a three step routine Thermage for elasticity, Ultherapy for lifting, and devices like Onda and Revinus for radiance. Beauty consultant Ms. Hyeejung Cho highlights this structured approach as simple, natural, and highly effective...(read more)